As digitization, coupled with the global pandemic, propels contingent hiring online and with more individuals relying on employer reviewer sites to evaluate businesses, delivering a positive candidate experience is of the utmost importance in today’s hiring landscape.
Candidate Experience is Mission Critical in The Post-Pandemic World.
Gartner predicts that over 80% of businesses plan on promoting remote work post-pandemic and leading tech giants like Amazon, Facebook, and Google are switching to remote working on a long-term basis. Because of this, savvy businesses realize that making investments in the candidate experience assures greater success in terms of both hiring outcomes and brand safety. Research conducted by TalentBoard confirms an overall increase in businesses delivering a positive candidate experience using hiring processes that are candidate-inclusive yet optimally automated.
How Can You Attract and Engage Candidates through The Virtual Hiring Process?
Hiring processes are phased — from the job description to the final offer and salary negotiation, each touchpoint presents an opportunity to create a positive impression on your potential candidates. Similar to aspiring for customer satisfaction in every stage of the buyer’s journey, businesses should pay attention to every digital interaction with a job applicant throughout the hiring process.
As remote work becomes the new accepted norm, let’s look at what businesses can do to enhance their potential candidates’ experience throughout the virtual recruiting process.
Use recruiting technologies that allow an immersive candidate experience.
In conventional hiring models, candidates are at the mercy of hearing updates regarding the application status, the hiring process, upcoming interviews, etc. from the recruiter fulfilling the job requisition. Since traditional hiring systems are non-streamlined, there is always a risk of information being lost in translation between the stakeholders — external recruiters, hiring managers, and candidates. Apart from this, in traditional hiring, candidates are often left out of the loop for most of the hiring journey. So, why is this problematic for businesses? Research over the years confirms that bad candidate experience directly affects a business’ revenue, thus reiterating the importance of treating your potential candidates like customers.
Although in the past, businesses could rely more heavily on promoting their in-office workplace culture, the recent COVID-19 crisis, along with an increased need for isolation, has stressed the criticality of delivering a positive candidate experience — the only differentiating factor to showcase your business culture and attract the best candidates.
To achieve a five-star hiring process, your hiring process must engage candidates at every stage of the hiring journey. Allowing candidates to establish their online profiles, review submitted resumes, and make sure that they have a point of contact to make clarifications regarding the status of their applications gives them control and input into the process, and an overall better experience. By investing in a candidate-inclusive recruiting solution, you empower candidates to have an unrestricted view across the hiring pipeline and take control over their hiring journey.
Build trust with candidates by ensuring data privacy.
Requesting candidate social security numbers (SSN) at the beginning of the hiring process is a common occurrence that can start a relationship off on the wrong foot. That’s because traditional VMSs use the last four digits of a candidate’s SSN as the unique ID to submit candidates.
While shopping for a hiring solution, consider choosing a solution that uses UIDs for submitting candidates. By doing this, you won’t compromise personal data and ensure candidate trust throughout the process.
Be a part of the candidate’s entire hiring journey.
Real-time candidate/recruiter dashboards can supply businesses with data and insights regarding their external workforce programs, which are absent in many legacy vendor management systems. Having a dynamic view of both the recruiter and candidate analytics allows you to be proactive in identifying problem areas in your external hiring program. For example, if there are only a few candidates sourced for a particular job requisition, it can indicate that your job descriptions are not detailed enough or your offer doesn’t match the market standards. A best-in-class hiring solution allows you to partner directly with your talent suppliers and ensure that you can control candidate engagement at every stage of the hiring journey.
Treat talent suppliers like recruiting partners.
Most VMSs focus on only businesses’ pain points, neglecting the focus on improving technology that aids talent-suppliers perform a better job. Your hiring solution must save everyone’s time and improve efficiency by speeding up the process dramatically. For instance, Crowdstaffing VMS’s ‘shareable links’ feature allows recruiters to publish job descriptions on various platforms like job aggregation boards, social media sites, etc., eliminating manual data insertion. Both the parties greatly benefit from the above feature; businesses get to exercise control over the information presented by suppliers, and recruiters get relief from the grunt work involved with the job posting. By empowering your external recruiters with the right technologies, you allow them to do what they do the best — attracting and nurturing your potential candidates.
Prioritize Candidate Experience Using Crowdstaffing VMS.
Crowdstaffing VMS’s hiring solution allows businesses to enjoy the sweet spot between Artificial Intelligence (AI) and human interaction using our proprietary hiring platform.
By using our hiring solution, you give candidates more say over their hiring journey: Post candidate identification and screening, when the candidate confirms interest to move forward in the hiring process, Crowdstaffing VMS’s Digital Right to Represent (RTR) functionality aids recruiters in obtaining candidate-authorization for their profile submission which includes details regarding the job position, location, salary, etc. Doing this, we give candidates full control over their representation, besides preventing duplicate submissions on the vendor management system (VMS).
Candidates feel valued when they have a voice, and with Crowdstaffing VMS, you can empower your potential candidates.
Schedule a demo with us today to learn more!